The Short Answer
Hellcat Blondie moved her link-in-bio from Linktree to hellcatblondie.io because owning your traffic is owning your business. When you send followers to a third-party page, you lose data, branding, and control.
What Was Wrong with Linktree
Nothing, technically. Linktree works. It loads fast. It does the job. But here is what Linktree does not do:
- Build your SEO. Linktree links do not pass authority to your domain. Every click goes to linktree.com, not your site.
- Give you real analytics. Linktree shows clicks. Your own site shows scroll depth, time on page, conversion paths, and referral sources.
- Let you control the brand. Linktree templates are generic. Your own site is your brand, your colors, your fonts, your story.
- Protect your business. If Linktree changes their terms, raises prices, or goes down, your link-in-bio disappears.
How Hellcat Blondie Built a Better Link-in-Bio
The /links page on hellcatblondie.io replaces Linktree entirely. It has every platform link in one place: OnlyFans, Instagram, Twitter, TikTok, Twitch, and Throne. It matches the brand exactly. And every visit builds domain authority instead of someone else's.
The cost of building this was essentially zero since the website already existed. The value is compounding daily through SEO signals and data ownership.
The Numbers That Matter
Hellcat Blondie has 454K+ followers across platforms. Every one of those followers who clicks a bio link now lands on hellcatblondie.io instead of a third-party page. That traffic builds domain authority, improves search rankings, and creates a data asset that belongs entirely to the creator.
Should Every Creator Do This
Not necessarily on day one. If you have under 10K followers and no website, Linktree is fine as a starting point. But the moment you are serious about building a business, not just a following, you need to own your link page.
The rule Hellcat Blondie follows: never build on rented land when you can build on land you own.
FAQ
Is it hard to build your own link-in-bio page?
No. With Next.js or any modern framework, a custom links page takes less than an hour to build. Hellcat Blondie built hers as part of hellcatblondie.io using Next.js and Tailwind CSS.
Should I delete my Linktree after building my own?
No. Keep your old Linktree active and redirect it to your new page. Old profiles may have existing backlinks. Deleting throws away authority. Redirecting transfers it.
Does a custom link-in-bio page help with SEO?
Yes. Every visit to your domain builds search engine authority. Linktree visits build Linktree's authority, not yours. Over months, this difference compounds significantly.