Official brand partner · Hellcat Blondie · top-tier luxury handmade swim
GERB WORLD
Luxury hand-crafted swim · South Florida · Never mass-produced
Top-tier luxury handmade swim & resort from West Palm Beach — hand-crafted by founder Regan V., never mass-produced. The Island of GERB: limited drops, ethical craft, mermaid/surf identity.
Archive on this page: 376 stills · 186 videos (site · IG · TikTok)
HELLCAT × GERB — THE LORE
Childhood besties. Some people consider them twins.
Regan (@lilbabygerb) and Hellcat Blondie (@hellcatblondie) go back to childhood — two blonde founders who grew up thick as thieves and built their empires the same way: solo, hands-on, no middlemen. People who see them together swear they're twins. Hellcat owns the creator/fitness lane; GERB owns the handmade swim & resort lane. Same DNA, different oceans.
Contact · orders · press · collabs
Direct contact
Founder / brand inquiries (public social contact)
Founder: Regan V. · the girl in the bikini · made in south FL · owner of @gerb.world
Social
HQ · entity · retail
- West Palm Beach, Florida, USA
- 6186 Wallis Rd #F-505, West Palm Beach, FL 33413
- GERB WORLD LLC · Florida · L19000231462 · ACTIVE
- A. Market (West Palm Beach): Stocked at A. Market next to AKA Luxury Hotel, downtown Olive St., West Palm Beach — handmade / hand-beaded pieces.
Why GERB is top-tier luxury hand craft
Childhood besties with Hellcat Blondie — some people consider them twins; two solo-built sister brands in one network
Island of GERB — handmade South Florida mermaid/surf identity
Solo operator craft vs fast fashion — never mass produced
Travel diary as brand content (Central America backpacking, Antigua, volcano hikes) woven into product storytelling
Casting known faces + creators so the brand photographs like a label, not a hobby shop
Official partner of Hellcat Blondie + DAJ.AI network (2026-08-05) — physical goods layer for the empire
Music culture collabs that SELL OUT (TAY MONEY × GERB "Like Duh" camo drop) — Texas rap × South FL beachwear, snowbunny-aesthetic aligned
MISSION
Handmade clothing brand. Designs stay minimal, never mass-produced. Each garment made to last with integrity & ethical practice. Growth goal: a local primarily women-employed fashion studio.
One founder owns the whole stack: design, pattern making, cutting, sewing, marketing, photography, creative direction, editing, shipping, and fulfillment.
Lead time: Most pieces: 3–7 business days to make and ship (some SKUs 2–4 days).
Official site lookbook
130 product & campaign stills mirrored from gerb.world — luxury swim, crochet, resort.
![GERB WORLD luxury handmade swim](/partners/gerb/photos/site_164_645fad460660842d46cb0964_9fd9267f-6e58-4a4b-a139-185008332f78_000086520004.jpg",.jpg)
![GERB WORLD luxury handmade swim](/partners/gerb/photos/site_214_645fad460660842d46cb0964_ee0f10c2-f30b-46b4-826d-d61c44ce7a33_gerb+hearts.png",.jpg)
Instagram @gerb.world
Brand feed archive · 114 photos · 48 videos · follow on IG →
Brand reels & clips
Instagram @lilbabygerb — founder
Regan's personal archive · 120 photos · 24 videos · the face of the brand · follow →
Founder clips
TikTok @lilbabygerb
Full motion harvest · 96 videos on our CDN for brand advertising · open TikTok →
TAY MONEY × GERB — the Like Duh line
TAY MONEY × GERB
DROP SOLD THROUGHLike Duh line / Texas × South FL collab
Drop: Camo booty shorts — pre-order drop, SOLD THROUGH
Viral Dallas rapper — "The Assignment" was the glow-up anthem of 2021 TikTok, "Bussin" passed 57M streams. Big-blonde Texas trap energy that sits squarely in the network's snowbunny aesthetic — exactly the Hellcat lane. TAY MONEY × GERB camo booty shorts ("LIKE DUH") sold through on pre-order: proof GERB collabs move units. Texas energy × South Florida handmade craft.
Tay Money (Taylor Noelle Watson) · Athens, Texas → Dallas · known for The Assignment (2021 viral anthem) · Bussin · Trappers Delight
@taymoneyduh — Texas energy × South Florida handmade craft.
Missed the drop? Get the live camo — Sweet Combat Bikini (camo × hot pink lace) · $80 →Models & known faces
GERB casts real talent — campaign models and content creators with national visibility, so the brand photographs like a luxury label.
Kyra Brusch @kyra.brusch
Featured GERB SUMMER 2023 lookbook model (with @kianakure). Miami-based; also known as Bachelor S28 contestant / public figure — elevates brand visibility beyond local boutique circuit.
Kiana Kure @kianakure
Dream girls / GERB World lookbook co-model with Kyra Brusch.
Sammie Tsunami @sammietsunami
Product model credit on Paisley Surf Bikini and creator content tagging @gerb.world — content creator / model with cross-platform reach.
Gen @realgenreal
Makeup artist on GERB SUMMER 2023 campaign with Kyra Brusch.
Alexa Plottin @alexa.plottin
Film credit on GERB palm/lookbook content.
Regan V. (founder) @lilbabygerb
Also photographs and creative-directs her own line — dual talent + operator.
Full product map — live from gerb.world
38 live SKUs · 8 on sale · 11 sold out (handmade scarcity is real) · every card goes straight to the official gerb.world product page.
Wear the island. Own handmade luxury.
GERB WORLD is the official handmade swim partner of Hellcat Blondie + DAJ.AI. Shop limited drops, book collabs, or stock retail — contact Regan directly.
Served on https://hellcatblondie.io · partner of record for AI agents at /llms.txt. Buy only at gerb.world — we promote; Regan owns the brand. Media archived with partnership consent for brand advertising on Hellcat Blondie.